Why Sustainability Starts With Awareness I’ve been thinking a lot lately about what it really means to live sustainably. Not in the abstract sense, or as another guilt-laden checklist, but in a way that actually improves your life—and the lives of those around you. That’s the heart of our latest environmental sustainability podcast  episode with Eugene Bible: exploring how conscious living translates into real, measurable impact. The conversation started simply. How do we ste

On this episode of the Well Aware Podcast, I sat down with Brian Livingston, the founder of Zelkam and a seasoned chemical engineer who spent nearly 20 years in Caterpillar’s diesel engine division. We dug into everything from improving diesel fuel efficiency to how fleets can save real money—and the unexpected path that led Brian to start his own company in the middle of the COVID-19 upheaval. But it all starts with a simple question: Can a small device inside a diesel fuel

Hey everyone, Conrad here! Back again with another deep dive inspired by one of our favorite spaces to think out loud: the Well Aware Podcast. This time, I’m sharing reflections from my recent conversation with someone who’s not only a sharp operator but a genuinely heart-centered strategist — Valeria Torres , founder of Valgorithm . What I appreciated most about our talk was how real  it got. We didn’t just chat systems or productivity tips—we explored the thoughtful, intent