In The Looop - 02.05.2026 Edition

Feb 4
3 min read

Welcome back to “In The Looop” by Well Aware, helping you make brand new connections and keep them alive!

Welcome back if you’ve been observing In The Looop for a while ~ thank you for sticking with us!

If it’s your first time, here’s how to get the most out of this newsletter.

That said, we present this week’s 5 thoughtful relationships that we know by heart: Relationships that sparked real conversations, opportunities, and ideas worth knowing about.

Amy Calfee (Temerity Creative) helps engineering-led teams turn complex work into clear, usable brand and marketing systems that make their value easier to understand and sell.

She’s looking to connect with engineering firms, manufacturers, and technical professional services teams that need sharper messaging and visualization to support sales conversations.

Introductions to Amy make sense for organizations doing strong work but struggling to explain it beyond RFPs or technical language.

Blaire Brown, Founder & CEO of Visionary Advantages, helps founders and growing businesses clarify and execute their digital presence across websites, SEO, social media, and marketing systems.

She’s looking to connect with boutique hotels, manufacturers, marketers, CMOs, and business owners who want clear positioning and credible, results-driven marketing.

Introductions are most useful for teams seeking a partner who blends strategic judgment with hands-on execution across brand, content, and digital channels.

Holly Jean Jackson helps business leaders create roadmaps for visibility, profitability, and sustainable growth, combining technology, communications, and performance coaching. Find out more at Changemaker Impact Co.

Holly is currently looking to connect with business owners and leaders who need immediate support with stage research, outreach, or other client-facing tasks to keep operations moving smoothly.

Introductions are most useful for teams seeking a partner who blends strategic insight with hands-on execution across business strategy and marketing.

Zoe Theodorou of Decca Design helps businesses streamline operations through executive assistance and administrative support, virtually and across industries.

She’s looking to connect with Canadian clients seeking fractional, part-time support. Remote rate: $35/hour.

Introductions make sense when projects need reliable, adaptable tier-two executive assistance, especially Mondays and Fridays.

Leslie Capps (Author in 30) helps women authors speed up book writing using custom AI and talk-to-text tools, amplifying their voices and honing their speech craft. She’s also exploring fractional VAs to streamline podcast production and book formatting.

Leslie is looking to connect with ghostwriters, publishers, and established women authors who want faster, easier book creation.

Introductions to Leslie can provide demo access to her partner Sheila’s software and open doors for strategic referrals or done-for-you VA support.

We’re always open to thoughtful introductions within the Well Aware Network! ~➤ If you’re curious how people are selected or how to get involved, you can learn more here.

Curious about the connections we’ve built? ~➤ Check out the relationships Well Aware has established and nurtured over the years in the In The Looop Network Archive.

Want to keep up with all the action? ~➤ Subscribe to In the Looop or join the Well Aware LinkedIn Group.